Overview:

In late 2024, the Auraria Campus Special Events Department undertook a comprehensive annual planning initiative to align its operations with market trends, client needs, and institutional goals. The outcome was a detailed strategic roadmap focused on:

Client Acquisition: Building systems to consistently generate 41 qualified leads per month and maintain a 36% close rate.

Brand Messaging: Sharpening marketing strategies to effectively communicate the value of Auraria’s unique venue offerings.

Operational Excellence: Implementing systems for data access, SOP culturalization, and efficiency improvements to support scalable growth.

Team Empowerment: Establishing clear goals, recognition systems, and personal development plans to strengthen internal alignment.

Innovation & Client Retention: Enhancing service offerings and relationships through immersive experiences, client feedback loops, and upselling strategies.

This process not only clarified the department’s mission and priorities but also positioned it for long-term success with measurable outcomes and a rhythm of continuous improvement.